At their core, social movements excel at one simple goal: mobilizing communities towards collective action around things they care about. In this badge, students learn how to create a movement to catalyze change in their community by mobilizing people around a shared purpose. Across 18 weeks, students will design a campaign to build a local movement in Boston.

The Details

• Frame the Why: Ability to draft and share your personal narrative as a way to frame the why and mobilize hope and empathy;

• Build Relationships: Ability to build intentional relationships as the foundation for purposeful action; 

• Mobilize Resources: Ability to turn the resources of one’s constituency into the power needed to achieve clear goals; 

• Shared Purpose: Ability to work together as a team and create a shared purpose, ground rules, and roles for effective organizing; 

• Demonstrate Small Wins: Build momentum for the movement and overcome resistance to change by starting small and creating tangible wins that show progress;

• Stir Action: Ability to translate strategy into measurable, motivational, and effective action.

Designed based on the work of Marshall Ganz, a Senior Lecturer at the Harvard Kennedy School.