Storytelling has an incredible capacity to support innovation within organizations. Long after people forget facts and figures, we remember stories. When you tell a story, your brain comes alive with memories, emotions, and the desire to act. Stories capture imagination, inspire others, cultivate supporters, build communities and create movements. In this badge, students learn how to craft stories by prototyping their ideas using digital mediums. Students then bring their ideas to life through Adobe CC Suite, including Photoshop, Illustrator, and InDesign.

The Details

• Story Briefs: Ability to create a story brief highlighting the needs of the audience, the desired change, and the most powerful medium to convey the story; 

• Google Slides: Ability to use Google slides to express one’s ideas clearly, visually and impactfully; 

• Creative Techniques: Ability to use tools to create compelling digital stories using photography, animation, motion graphics, and other creative techniques to develop and build valuable content;

• Adobe: Emerging fluency with Adobe CC Suite, including Photoshop, Illustrator, and InDesign;  

• Social Media: Ability to execute engaging content for digital channels (YouTube, Facebook, LinkedIn, Instagram, Twitter, website, etc.) that are authentic, compelling and on-brand; 

• Exploration of Digital Mediums: Understand a range of mediums from print design, film/video, and presentations to illustration, campaign and movement building.

Designed based on resources provided by Adobe, The Moth, and the Future of Storytelling.